Sellers on Amazon are incentivized to build products and packaging that are sustainable for the … Amazon’s online portal does not make the climate option easily searchable. Green Seal is a global nonprofit organization with a mission to transform the economy for a healthier, greener world. It’s likely to lead to a higher click through rate to the product detail page. Amazon’s recent initiative focuses on the third prong of decarbonization: changing consumer behavior. Amazon’s green badge itself is free and available to all sellers. To conclude, Amazon’s labeling initiative is a good start, but it is very preliminary. Climate Pledge Friendly helps you discover and shop for more sustainable products. Climate Pledge Friendly selection includes grocery, household, fashion, beauty, and personal electronics products, as well as items from a range of other categories—from brands including Seventh Generation, Burt’s Bees Baby, and HP Inc. Third-party certification, which Amazon’s announcement has referenced, means that firms are audited by accredited external auditors – similar to what firms do for their financial and accounting reports. You also need to think about what drives people to click to learn more. Once the search algorithm generates the product list, consumers can sort the products by “Price: Low to High” Price-High to Low”, “Avg. How does Amazon’s new initiative fit the big picture on climate action? What the process of getting the green badge looks like and why you might already qualify for it. Amazon’s marketplace is built to make all products look as uniform as possible to create a consistent customer experience which gives less opportunity for differentiation. A policy change means that governments enact new climate regulations. These information failures mean that a market for climate-friendly products does not emerge. Companies need a strategy to make sure consumers can easily search for products with climate labels. We will be adding more certifications and working with manufacturers to certify more products over time. Opinions expressed by Forbes Contributors are their own. Some 6,000 items, ranging from waterless shampoo bars to ultra-concentrated household cleaners to dog treats or electronics cables in svelt packages, comply with the company’s certification, and thereby get the “Climate Pledge Friendly” label in search results and on product pages. Make sure the GS1 barcode of your products are identical in both data. Climate Pledge Friendly includes a wide range of global certifications and Amazon is adding European certifications from EU Ecolabel, Blue Angel, and Nordic Swan. Have you noticed the small green badge on Amazon? They type in the product and the search function generates results. Amazon is working with more certification partners and brands to add to the selection of Climate Pledge Friendly products. All Rights Reserved. In the next chapter we will explore how helpful that added space and information on the search results page can be. But for the label to become a gamer changer, Amazon needs to make the climate-friendly option visible on its website. The label will identify more than 25,000 products that have one or more of 19 different third-party sustainability certifications. Copyright ©2016-2020 Better World Products. Look for the Climate Pledge Friendly badge on products. (Photo by Dinendra ... [+] Haria/SOPA Images/LightRocket via Getty Images), Amazon recently announced a new climate initiative which allows customers to “see the Climate Pledge Friendly label when searching for more than 25,000 products to signify that the products have one or more of 19 different sustainability certifications that help preserve the natural world, such as reducing the carbon footprint of shipments to customers.”. Search no more – this article will tell you all about what the badge is all about, why you should make the effort to get it for your products and what the process looks like, including examples from our own clients. The most permissive is the first-party certification, which means that firms audit themselves. Climate Pledge Friendly is Amazon’s newest initiative to help customers shop for sustainable products. For pro-climate consumers, this is a good thing because these labels allow them to easily identify climate-friendly products. How can one expect that they will change their search process and type in “Climate Pledge Friendly” products instead of searching for the product? [Bonn, Germany] - September 23, 2020 – The Forest Stewardship Council (FSC) is participating in Amazon’s Climate Pledge Friendly program, which makes it easier for customers to discover and shop for more sustainable products. Similarly, some firms want to sell climate-friendly products but do not know how to assure consumers about their climate claims. Crucially, these preferences were robust, despite contradicting environmental product information. OEKO-TEX®, a worldwide association of 18 independent research and test institutes that sets standards for safer textile and leather production and products, is participating with the MADE IN GREEN label in Amazon’s Climate Pledge Friendly, a new program to make it easier for customers to discover and shop for more sustainable products. Nives Dolsak is Stan and Alta Barer Professor in Sustainability Science and Director of the School of Marine & Environmental Affairs. In 2019 Amazon co-founded The Climate Pledge, an organization whose members commit to reach carbon neutrality by 2040, 10 years prior to the Paris Agreement. The goal is to help climate-conscious consumers make better decisions by letting them know when a brand has made an effort to reduce its carbon footprint. We were pleased to learn of this announcement because we had called for a third-party certified climate label from Amazon about a year ago in Forbes.com. “Climate Pledge Friendly is a simple way for customers to discover more sustainable products that help preserve the natural world,” founder and CEO Jeff Bezos said in a statement. Have you ever noticed that small green badge that Amazon displays with some products in the search results, stating ‘Climate Pledge Friendly’? When done right, Amazon A+ Content can help increase conversions, lower ad costs and grow your sales. Amazon is launching Climate Pledge Friendly, a new program to help make it easy for customers to discover and shop for more sustainable products. Some certifications, especially the ones that focus on carbon neutrality require a more involved lifecycle assessment that are more costly. Amazon says this has a direct climate benefit. Additionally, Amazon has launched its own label, Compact by Design, which identifies products that are more efficiently designed. Climate Pledge Friendly Certifications We partnered with a wide range of external certifications, including governmental agencies, non-profits, and independent laboratories, to help us distinguish more sustainable products. This means that auditors, fearing the loss of business, probably think twice before “failing” a firm. Here one can see links to “Best Sellers”, “Today’s Deals”, or “Customer Service”. 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